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trademark law Archives

Just call them Dunkin'

Dunkin' Donuts is a beloved treat or everyday fix for many. In efforts to keep up with the times, the 70-year-old company is moving forward by " from its name and plans to emphasize its coffee and healthier or at least less sugary edibles. While the company took pains to say it would still sell donuts, the loss of donuts in the name does provide some trademark food for thought.

Virginia Tourism taking aim at retailer for trademark dilution

“Virginia is for Lovers.” Most people associate this phrase with the well-known advertising campaign to attract tourists to visit the state of Virginia. In May, the Virginia Tourism Corp., the state’s tourism agency, sued Recovered Gold LLC in federal court for trademark dilution and infringement for using the phrase “Virginia is for Gun Lovers” on retail merchandise, according to the Richmond Times-Dispatch. 

Trademarked: Play-doh scent, Tarzan yell and UPS brown

At our law firm, we help people and companies protect their brands through trademark registration, licensing and enforcement. People usually think of trademarks for company and product names, slogans, logos, designs, phrases or symbols that are distinctive and associated with the promotion of goods or services

Common law trademark in The Krusty Krab is making waves

A restauranteur was hoping to open a seafood restaurant chain in Texas and California called The Krusty Krab, to which the owners of the “SpongeBob SquarePants” TV series objected by filing a lawsuit for common law trademark infringement. Viacom’s cartoon character SpongeBob works at a fictional restaurant at the bottom of the sea called The Krusty Krab. 

A rise in trademark litigation? It's not a virtual reality.

Augmented and virtual reality are buzzwords in the industries of technology and innovation today. Led by products like the Sony PlayStation® VR and the Samsung Gear VR Headset, virtual reality could soon make its way beyond gaming and entertainment and into simulated training for high-stress, high-precision jobs in health care and the military. However, with the excitement of new technology comes issues related to intellectual property ownership.

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