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Protecting Your Brand Through Trademarks

In today’s highly competitive business world, building a strong brand is vital to maintaining a competitive edge. A company’s name, slogan or logo can instantly create customer confidence in a product or service.

Protecting your brand is essential. Hovey Williams LLP is one of the nation’s leading firms in this field. We have more than 90 years of trusted service helping clients protect their brands. Intellectual Property Today consistently ranks our trademark practice in the top 25 firms annually in terms of the number of issued trademark registrations. We regularly outrank larger law firms around the country.

Our attorneys prepare, file, and handle various types of U.S. and foreign trademark applications. We manage trademark portfolios, assist in licensing efforts, and deal with the nuances of trademark issues in social media and in other online channels. We actively represent plaintiffs to enforce trademarks in litigation, as well as defendants that have been accused of infringement.

Understanding The Need For A Trademark Search

A word, design, phrase, symbol, or anything else you wish to use as a trademark must be distinctive and used to promote goods or services. We conduct various levels of trademark searches to determine if any prior trademarks or trade names may conflict with our clients’ ability to use or register a trademark. This important step helps to prevent the filing of futile trademark applications, reduce the risk of litigation and the unwanted expenses that come with it.

Companies conducting business outside of the U.S. must be aware of international trademark protections in order not to impinge on a trademark registered by a foreign entity, and to protect their own trademarks in global markets. We help our clients navigate the complexities of global intellectual property law.

Trademark Enforcement Issues

Whether a trademark owner or an infringement defendant, we understand that clients want specialized advice that is focused on the best possible outcome for their circumstances and business objectives. We counsel clients regarding the different strategic options that they may have in protecting their brands, which often make litigation unnecessary. We work to resolve these disputes efficiently and cost-effectively.

Get Clarity On Your Trademark Issues

We represent established businesses of all sizes, startups, and individuals. We routinely work with referring attorneys to assist with providing the full range of trademark legal services. From our office in Greater Kansas City, our attorneys work with clients locally, regionally, nationally and internationally. We welcome the opportunity to answer your questions regarding trademarks or any intellectual property matter. Call or use our online contact form to schedule an appointment.


We Are An Amazon Accelerator Law Firm

Hovey Williams enjoys the privilege of serving as one of a few curated Amazon IP Accelerator Law Firms. That means that our clients can use the IP Accelerator program to enroll in the Amazon Brand Registry within two weeks after filing a trademark application (rather than after a registration issues a year or more later). Benefits of utilizing the Brand Registry include quicker access to proactive brand protections, powerful search and report tools, and brand-building features to secure and expand your brand’s footprint in new marketplaces.

Our clients can use the IP Accelerator program to enroll in the Amazon Brand Registry within two weeks of filing a trademark application, rather than after a registration issues. The program is available to brands worldwide. The IP Accelerator provides businesses and individuals with access to brand protections, analytics, and brand-building features in Amazon’s stores, to better protect and grow their brand MUCH FASTER – months, or even years, before their trademark registration officially issues.

Testimonials from satisfied customers: ★ ★ ★ ★ ★


  • Just Brilliant” by B. Nielsen on Mar 20, 2022
  • Pick these guys!! Great price, very responsive, extremely helpful, amazingly friendly and super-speedy! There’s no reason to look further!” by Sam F. on Nov. 10, 2021
  • Easy, Fast, Friendly, Professional, Good Price – what more can you ask for?” by Peter T. on Sep. 24, 2020
  • Amazing, Excellent…HIGHLY RECOMMENDED. I reached out to several IP Lawyers through Amazon and not one of them were willing to help or answer questions. Hovey Williams was a breath of fresh air…we will be using their services again soon.” by S. Industries on DEC. 31, 2020

We Ranked #7 on the 2022 US Trademark Registration Tote Board

Our firm ranked #7 nationwide on the “2022 U.S. Trademark Registration Tote Board.” The list was compiled, and firms were ranked based on the number of U.S. trademark registrations obtained in 2022. This year, we helped clients obtain a colossal number of 521 trademark registrations! And with the continued growth and development of our team, we are not slowing down for 2023. The number of trademark registrations secured reflects our firm’s ability to assist clients with adding value to asset portfolios, expeditiously registering in the Amazon Brand Registry, and strengthening their ability to enforce and monitor against infringers.