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Protecting Your Brand Through Trademarks

In today’s highly competitive business world, building a strong brand is vital to maintaining a competitive edge. A company’s name, slogan or logo can instantly create customer confidence in a product or service.

Protecting your brand is essential. Hovey Williams LLP is one of the nation’s leading firms in this field. We have more than 90 years of trusted service helping clients protect their brands. Intellectual Property Today consistently ranks our trademark practice in the top 25 firms annually in terms of the number of issued trademark registrations. We regularly outrank larger law firms around the country.

Our attorneys prepare, file, and handle various types of U.S. and foreign trademark applications. We manage trademark portfolios, assist in licensing efforts, and deal with the nuances of trademark issues in social media and in other online channels. We actively represent plaintiffs to enforce trademarks in litigation, as well as defendants that have been accused of infringement.

Understanding The Need For A Trademark Search

A word, design, phrase, symbol, or anything else you wish to use as a trademark must be distinctive and used to promote goods or services. We conduct various levels of trademark searches to determine if any prior trademarks or trade names may conflict with our clients’ ability to use or register a trademark. This important step helps to prevent the filing of futile trademark applications, and reduce the risk of litigation and the unwanted expenses that come with it.

Companies conducting business outside of the U.S. must be aware of international trademark protections in order not to impinge on a trademark registered by a foreign entity, and to protect their own trademarks in global markets. We help our clients navigate the complexities of global intellectual property law.

Trademark Enforcement Issues

Whether a trademark owner or an infringement defendant, we understand that clients want specialized advice that is focused on the best possible outcome for their circumstances and business objectives. We counsel clients regarding the different strategic options that they may have in protecting their brands, which often make litigation unnecessary. We work to resolve these disputes efficiently and cost-effectively.

Get Clarity On Your Trademark Issues

We represent established businesses of all sizes, startups, and individuals. We routinely work with referring attorneys to assist with providing the full range of trademark legal services. From our office in Greater Kansas City, our attorneys work with clients locally, regionally, nationally and internationally. We welcome the opportunity to answer your questions regarding trademarks or any intellectual property matter. Call or use our online contact form to schedule an appointment.