It is common for content generators and social media influencers of various digital platforms to monetize their brands by driving their followers to third-party links or retail sites. These content generators are then paid for that traffic and the sales the traffic...
Month: February 2019
Women inventors still all too rare
The United States Patent and Trademark Office (USPTO) recently released a report entitled “Progress and Potential: A profile of women inventors on U.S. patents.” The study examines trends and characteristics of among women inventors granted U.S. patents...
Is it difficult to (“chung chung”) trademark a sound?
We are all familiar with these distinctive sounds and phrases:The whistled tune of “Sweet Georgia Brown”The Tarzan yell“You’ve got mail”“D’oh!”“Clap on, clap off, clap on clap off, the Clapper” These sounds...
The EU removes McDonald’s Big Mac trademark
The Big Mac has been a ubiquitous part of U.S. culture for decades as the flagship burger of McDonald’s. Nonetheless, the same cannot be said for the European Union. The EU Intellectual Property Office (EUIPO) made this clear when it recently ruled that...
Jaguar Land Rover’s $130 million trademark suit bombs
Jaguar Land Rover Ltd. has lost its bid to stop what it saw as trademark infringement by Bombardier Recreational Products (BRP). This suit was brought because BRP has an ATV sports vehicle with side-by-side seats named the Can-Am Defender. Jaguar contended that the...