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February 2019 Archives

Bloggers fight to protect their digital content

It is common for content generators and social media influencers of various digital platforms to monetize their brands by driving their followers to third-party links or retail sites. These content generators are then paid for that traffic and the sales the traffic brings. So it makes sense that fashion blogger Nitra Mann started a class action suit against celebrity news site PopSugar. In a suit filed in June 2018, Mann claimed that PopSugar stole thousands of Instagram images from various content generators and then reposted them with PopSugar’s own third-party links.

Women inventors still all too rare

The United States Patent and Trademark Office (USPTO) recently released a report entitled “Progress and Potential: A profile of women inventors on U.S. patents.” The study examines trends and characteristics of among women inventors granted U.S. patents between 1976 and 2016. As with past reports on the subject of women inventors, it points out that women still make up a small minority of the patented inventors. It does highlight potential ways women can spur innovation and economic growth here in the U.S.

The EU removes McDonald’s Big Mac trademark

The Big Mac has been a ubiquitous part of U.S. culture for decades as the flagship burger of McDonald’s. Nonetheless, the same cannot be said for the European Union. The EU Intellectual Property Office (EUIPO) made this clear when it recently ruled that McDonald’s was not using the trademark in accordance with the EU Law. The ruling went into effect immediately.

Jaguar Land Rover's $130 million trademark suit bombs

Jaguar Land Rover Ltd. has lost its bid to stop what it saw as trademark infringement by Bombardier Recreational Products (BRP). This suit was brought because BRP has an ATV sports vehicle with side-by-side seats named the Can-Am Defender. Jaguar contended that the ATV was an infringement on its Defender SUV, which the auto manufacturer called "the heart and soul of the Land Rover brand."


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